Velier's path to the top in the spirits industry
Velier, a renowned spirits company, has made a name for itself through its exceptional rum bottlings since its founding in Genoa, Italy in 1947. Under the leadership of Luca Gargano, who took over the company in the 1980s, Velier developed into a pioneer and innovator in the rum industry.
Under the visionary leadership of Luca Gargano, Velier follows a clear philosophy: to offer exceptional, unadulterated rums. Gargano introduced the concept of "Pure Single Rum", which focuses on rums from a single distillery without the addition of sugar or other additives. This approach underlines the authenticity and terroir of the rums.
Velier's exclusive rum bottlings
Velier is known for its carefully selected bottlings, often from rare and historic casks. The collaboration with the Caroni distillery in Trinidad, which closed in 2002, is just one example of Velier's efforts to offer some of the finest rums in the world. Velier has also partnered with world-leading distilleries to offer a wide range of unique and expressive rums.
Velier's influence through innovation
Luca Gargano has had a significant impact on the industry through his bottlings and his efforts in classifying and evaluating rum. Velier's commitment to transparency and education helps promote a deeper understanding and appreciation of high-quality rum around the world. Velier shares his knowledge and passion for rum through regular tastings, seminars and events.
Velier has placed itself at the forefront of the movement for high-quality, authentic rum through quality, transparency and innovation. Velier's bottlings are sought after by collectors and connoisseurs alike and are considered beacons of excellence in the rum world.