We know that social media like Facebook and Instagram are not our strongest platforms. This is partly due to the strict alcohol advertising ban in Switzerland, which limits our creativity.
However, when we compare the number of our email subscribers with that of our social media followers, it becomes clear that our strengths lie elsewhere. Our goal is not to flood customers with constant advertising, but to inform them in a targeted and effective way about new products and important news.
WhatsApp has proven to be a handy tool as almost everyone has it on their phone. We use this channel together with our email newsletter to keep our most loyal customers up to date. As a subscriber, you will be the first to hear about new products - often even before these rare bottlings hit our online store!
We are excited to see how this approach is received. Let's find out together if it will be a success!